More than ever, consumers are using social media to spread the word about brands they like and perhaps more importantly, those they don’t. With the introduction of each new media channel, the digital landscape shifts and brand owners need to adjust quickly to stay ahead.
But how do you measure brand mentions on Social Media? How can you really see what people are saying about your company on their Social Platforms?
The market for Social Media monitoring tools has grown in recent times at the same phenomenal rate as the social networks themselves. Enterprise-level tools can be eye-wateringly expensive and out of reach for many businesses, but a quick look at the number of free tools shows that you can successfully keep track of brand mentions and relevant keywords without shelling out a lot of money. I’ve compiled a list of ten of the top free tools out there at the moment:
As simple as it sounds, Google Reader is a fantastic way to begin your monitoring. You can subscribe to Twitter searches for your brand name, Google searches, RSS feeds, news sites and much more. You can also set up Google Alerts for your brand name to be sent directly to your email any time your brand is mentioned, or just in daily doses.
Topsy collects results from across the web, Twitter, photo, and video streams. Real-time search for the social web, Topsy aggregates all the content related to your keyword from several social media platforms into a single stream. You can also view analytics surrounding your brand name.
Kurrently is a real time search engine for Facebook and Twitter. It allows you to monitor real-time conversations around your selected keyword.
Boardreader is a search engine for forums and boards. It searches discussion boards, press releases, articles, sites and more for mentions of your brand.
Addictomatic instantly creates a custom page with the latest buzz on any topic. It searches sites on the web for the latest news, blog posts, videos and images
A straight forward and simple tool that enables you to keep up with tweets about your brand. The app will send you an email any time a tweet mentions your brand name or keyword you have chosen.
Use this tool to measure and monitor your brand mentions in real-times on different platforms. You can also set up an RSS feed to integrate with Google Reader, or set up email alerts.
A nice little tool to let you monitor your brand mentions of blogs, media and social platforms in one place. Sign up free for a Beta account.
Want to know how much your URL has been shared? Type it into Shared Count and it will let you know how many times it was shared on social media platforms and provide you with statistics on Facebook likes, tweets, comments and more.
Track your competitors, measure your performance and receive alerts for brand mentions. You can even view leader boards for both Facebook and Twitter to see who’s leading for different metrics.
There are many other great free tools out there that can be used to help monitor brand mentions and keywords in Social Media – what else do you use?