It’s interesting to see how some of the things that when launched created the splash & was thought to be game changer but as we revisit those news at end of 2013, it look like a different story. For example – Twitter launched vine as the next major offering beyond its 140 character message but right after Instagram introduced 15′ second videos – Vine starting loosing the shine.
Whereas some obvious notions were confirmed such as Mobile is rapidly becoming the primary vehicle to consume and create content. Brands should think how they can become more relevant specific to the channel, as it thrives on small, quick and useful information.
Let’s see what 2014 unfolds for us.