So Real it’s Scary – LG

A  prank, but a very cool execution. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death!

What’s great about this example is the simple fact, That the whole experience is centered around the product and it displays the amazing feature (lifelike) of new IPS monitors .

Truly living up to the “Lifelike” factor, as seem by people’s reaction.


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