New Acquisition @ Facebook : Gift-Giving App Karma

Facebook continues its strategy of acquisitions by getting another popular app- Karma under its belt.  The company recently released its updated version on May 8th 2012; is based on the core philosophy of “Social Gifting”.

Karma lets you send a thoughtful gift from anywhere, at anytime.



The way Karma works is pretty simple, Using the app, you can browse through a virtual storefront to pick out a gift. Karma has partnered with companies including with Hulu, Gund, MoMa and Spotify –- so there’s a pretty decent selection of gifts.  (Mashable)

It seems Social gifting is going to get more focus,  although Karma is not the only player mixing Social & gifting but defiantly integration with Facebook just means more close execution.  Here’s what Karma’s Executives announced through blog about the acquisition.


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