Facebook continues its strategy of acquisitions by getting another popular app- Karma under its belt. The company recently released its updated version on May 8th 2012; is based on the core philosophy of “Social Gifting”.
Karma lets you send a thoughtful gift from anywhere, at anytime.
The way Karma works is pretty simple, Using the app, you can browse through a virtual storefront to pick out a gift. Karma has partnered with companies including with Hulu, Gund, MoMa and Spotify –- so there’s a pretty decent selection of gifts. (Mashable)
It seems Social gifting is going to get more focus, although Karma is not the only player mixing Social & gifting but defiantly integration with Facebook just means more close execution. Here’s what Karma’s Executives announced through blog about the acquisition. http://blog.getkarma.com/